Increasing Cross-Platform Impact with OOH – October 30
Digital Out of Home
The Advertising Research Foundation (The ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.
THE EVENT
Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix.
WHEN & WHERE
12.00 – 14.00 Tuesday October 30
The ARF
432 Park Avenue South
REGISTRATION
For further information and registration click here.